STAMFORD, Conn., June 30, 2025 /PRNewswire/ -- Cantu Beauty, a leading textured hair care brand dedicated to empowering confidence through healthy hair, is proud to announce that two of its breakthrough products — Cantu Weightless Shampoo and Cantu Weightless Conditioner — have been named winners in the Shop TODAY 2025 Beauty Awards. This dual recognition further solidifies Cantu's position as a go-to brand for high-performing, accessible hair care for textured hair.

Curated by the editors and experts at NBC's TODAY show, the Shop TODAY Beauty Awards spotlight the most effective and innovative beauty products available on the market. Products go through months of rigorous testing to determine the quality, value and satisfaction against dozens of other products in their respective categories.

The Cantu Weightless Shampoo was selected as Best Smoothing Shampoo, recognized for its ability to gently cleanse while delivering silky, frizz-free results. The Cantu Weightless Conditioner was honored as Best Value Conditioner, applauded for its nourishing formula, detangling power, and affordability — all without compromising quality.

"We are thrilled to see our Weightless Shampoo and Conditioner recognized on such an authoritative platform," said Dametria Kinsley, Global Vice President of Marketing at Cantu Beauty. "These products were formulated with our community in mind — offering clean, moisture-rich care without weighing down curls, coils, or waves. This award is a testament to the power of really listening to consumers, and formulating new products with their specific needs at the forefront."

The Cantu Weightless Collection was designed to deliver lightweight, effortlessly defined bouncy curls and waves without the heavy feel. Powered by Fair Trade and Certified Organic Blue Agave, a naturally-derived humectant that works to keep hair hydrated for longer, the lightweight, ultra-hydrating ingredients work to provide the perfect balance of moisture and movement to deliver consistent results for a wide array of textures.

The winning products, along with the entire Cantu Weightless Collection, are available in select CVS and Target stores, as well as online at CVS.com, Amazon.com, Walmart.com, and Target.com.

For more information or media inquiries, please contact: cantu@tractenberg.com 

About Cantu

Cantu is dedicated to providing high-quality hair care products for all hair types, with a focus on natural textures. Trusted by millions of customers worldwide, Cantu combines innovative ingredients with the power of natural hair care to create products that help you love your hair every day. As part of our commitment to sustainability and ethical sourcing, Cantu is a proud member of the Global Shea Alliance, a non-profit organization dedicated to advancing sustainability, quality practices, and standards in the shea industry, while also increasing demand for shea in both food and cosmetics. Cantu Beauty is a part of PDC Wellness & Personal Care.

For more information, or to explore our range of products, visit our website at www.cantubeauty.com. 

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SOURCE Cantu